Vince Gennaro is the author of Diamond Dollars: The Economics of Winning in Baseball and a consultant to
Major League Baseball teams. He is also the Director of the Graduate Sports Management program at Columbia University, where
he is also on the faculty. He appears regularly on MLB Network's Clubhouse Confidential and MLB Now, hosted
by Brian Kenny, featuring various topics from the viewpoint of baseball analytics. Vince is also the President of the
Society for American Baseball Research (SABR) and the architect of the Diamond Dollars Case Competition series, which
brings together students and MLB team and league executives and serves as unique learning experience, as well as a networking
opportunity for aspiring sports executives. This follows a successful business career, which is highlighted by a 20-year career
at PepsiCo, and ownership of a pro sports franchise.
At PepsiCo, Vince was President of Pepsi's Fountain Beverage Division,
and was general manager of a billion dollar bottling business, in addition to holding senior positions in marketing, sales
An entrepreneurial startup endeavor early in Vince's career complements his success with a blue
chip Fortune 50 company. At the age of 27, he raised capital, led the purchase of a franchise in the Women's Pro Basketball
League-the forerunner of today's WNBA-and served as its President and General Manager.
Vince's innovative analysis
of the business of baseball has been the subject of articles in The Wall Street Journal, The New York Times,
and CNN Money. He has also written for Yahoo! Sports, and The Wall Street Journal, and is a frequent
guest commentator in the media on sports business topics, appearing on MLB Network, the YES Network, CNBC, and Bloomberg TV.
Vince serves on the Advisory Board of The Perfect Game Foundation and the Board of Directors of the Society for American Baseball Research(SABR). He holds an MBA from the University of Chicago and resides in Purchase, NY with his wife and their daughter.
Follow me on twitter...@vincegennaro